Convergence Solutions

Today’s advertising industry is changing rapidly, with consumers actively engaging in an ever-diverse mix of online and offline media channels on a daily basis. Consumers now have more control over how, when and where they engage with different media and – as a result – marketing models need to be dynamic and agile to keep up with changing consumer demands. The average consumer spends seven hours a day consuming media across multiple screens. In response to this changing behavior, we at Serengeti are seeking to provide a seamless brand experience and deliver consistent messages across all new and emerging channels – whether through traditional, or digital channels including mobile, desktop or tablet. At Serengeti, we will always deliver insightful campaigns – driven by intelligent data – across the entire spectrum of media channels and devices. Technology that bridges online and offline purchasing and consolidates all the disparate data is a growing necessity for us at Serengeti.

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