Design and Prototype

Imagine going to your next meeting with a prototype instead of a cup of coffee and notepad. The prototype is an early model or experiment to rapidly create solutions to challenges and problems already defined and discussed. Prototyping is an integral part of Design Thinking and User Experience design in general because it allows us to test our ideas quickly in real-world and improve on them in an equally timely fashion before finally executing them. When we approach a client’s brand, we approach it both as artists and strategists. We break down the minutiae of a customer’s needs and their audience’s needs and we map out a path for the brand that is creative, focused and flexible. For us, creativity is in the details. At Serengeti, we carry out enough research and prototypes before arriving at our final execution to compare their viability or possible effect on the target audience.

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