Mobile Digital OOH

Two of the fastest growing advertising mediums today - mobile and digital out-of-home (DOOH) –Brands are shifting budgets from traditional advertising to digital and interactive channels that provide immediate interaction and measurement. This excludes TV advertising and radio advertising, but includes digital signage. This is sometimes hyphenated as digital-out-of-home or abbreviated as DOOH. The term digital out of home (DOOH) is usually used in relation to advertising based networks. Digital out of home advertising networks can be found in many places including your local shopping mall, or even airports

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