Optimum Exposures

Optimum Exposures Limited is the arm of our business responsible for the following

  1. Strategic highway sites with huge metropolis transit commuters
  2. Strategic building tops and wall drapes addressing transit commuters
  3. Mobile audience using complementary engagement within perimeter of physical ad site
  4. Pan Nigeria OOH geographical spread for national campaign impact

Optimum Exposures has been the Industry pioneer for OOH milestones since 1984 with the following accolades
  • 1984-89 - Developed strategically located 40 sheet 16 sheet and Street Sign panels nationwide
  • 1987 - First to introduce spectaculars
  • 1990 - Introduced Rooftop and high-rise advertising using computer painted flexible faces.
  • 1991 - Introduced prisma vision and inflatable balloons for events marketing.
  • 1992 - 1st to design all-steel billboard panels.
  • 1st to introduce computer (advertising) flexy/vinyl
  • 1st to introduce inflatable replica of a product.
  • 1993 - 1st with sites on the Abuja International Airport route.
  • 1994 - 1st to introduce the imposing and visibly effective Multi-pole spectacular board.


  • Best OOH Infrastructure quality and durability

    • 1997 - 1st to introduce the two-sided Unipole Spectacular board.
    • 1998 - 1st to introduce the three-sided Unipole Spectacular
    • 2000 - 1st to develop Backlit Spectacular billboards
    • 2001 - 1st to introduce the Backlit Standalone
    From the mid 2000’s, we achieved the following;
    • 2005 -  Developed gantry sites in Lagos.
    • 2006 -  Introduced unique light boxes and gantry in Abuja.
    • 2006 -  Introduced unique light boxes and gantry in Abuja.
    • 2010 -  Installation of first mega-size billboard in Africa.
    • 2011 -  Installation of the biggest landmark billboard in Africa.

    Our Awards

    We can boast of the Biggest LED OOH site in Nigeria according to report by PWC entertainment-and-media-outlook-2015-2019 for Kenya-South Africa- Nigeria

    • Most Supportive Corporate Organization – LASPARK 2016
    • Outdoor Agency of the Year Award – Marketing World Awards 2014
    • Most Innovative and Impactful Outdoor Agency of the Year Award – Nigerian Brand Award 2014
    • 2013 Outdoor Agency of The year – Marketing World Awards 2013
    • The most Innovative OOH company 2010 – OOAN poster Awards
    • World Quality Commitment Award 2009 – Business Initiative Directions, Paris (BID)
    • OOH Partner of the year – By ADVAN 2008
    • Year 2000 Marketing Award - By The Chartered Institute of Marketing of Nigeria (CIMN)




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