Programmatic Advertising

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. Programmatic merely means “automated” Being exclusive only to display and search ads in the beginning, programmatic now includes many more mediums such as video, mobile, in-app and social, across different platforms and channels. Some programmatic buying systems nowadays have access even to traditional TV inventories, making its way to consumers’ households. Programmatic always implies the use of multi-sourced data involving real-time systems, formulas, and algorithms to automate the delivery of data-driven, personally-tailored and relevant experiences to consumers as they interact with the brand across multiple touch points. Such experiences include targeted offerings, messages and content.

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