Transport Infrastructure

Following bus routes and penetrating densely populated neighborhoods, bus shelter advertising delivers mass exposures and can be targeted to reach a specific audience. From bus shelters to BRT’s, and street furniture, advertising rapidly reach the entire urban population. Bus shelters and BRT’s renders advertising which connects with consumers on an intimate, face-to-face level. Mediums such as bench and bus shelter advertising provide impact to a mass vehicular and pedestrian audience. They are an interruptive marketing technique. That’s not to say the brand behind shouldn’t seek to target their audience, but they don’t need to ask permission before delivering content.




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